Unite Here

Isn’t it amazing that it’s July already? The year is just flying by. Which means that it’s time to take stock and make sure things are heading where you want them to be.

Something pretty big to check is whether you’ve organised yourself any other businesses in your local area that you work with to send each other clients? They are called alliances or host beneficiaries and can be amaaaaaazing!

Basically alliances are other businesses that serve your ideal clientele but whose businesses aren’t competitive. So if you have a hair salon, you might want to work with a shoe store but you wouldn’t want to team up with a barber. Or if you offer specialist waxing, you might want to team up with the lovely restaurant on the corner but probably not the local laser hair removal clinic.

If you can find a business that can refer to you just ONE new client a week, it could make a WORLD of difference to your revenue (and to theirs if you also refer one client a week back to them!)

Let’s do the maths… If on average your clients come in once every 4 weeks and on average they spend on each visit… that means that over a period of a year, your clients are each likely to spend 0 with you.

And if your alliance business sends you just ONE new client like that every week, then you will add ,200 to your revenue (52 weeks in the year x 0 average yearly value of each new client).

Let’s do another example… lets say you do more intensive therapy and you see your clients once a week for about 12 weeks, then they are cured. Well, if that’s the case and your clients are spending lets say on each visit with you, then the lifetime value of each client is 0.

And if with this scenario you had 2 alliance businesses each sending you 2 new clients a month, then you’d be getting 48 new clients a year at a total value of ,320.

Isn’t that crazy! Imagine if you even had 3 or 4 businesses that you worked with? You could be booked solid within a few months.

Sooo… take a look and see whether you are working with an alliance business in your local area yet. If yes, what can you do to help them refer clients to you (ie give them some introductory vouchers to give to their best clients as gifts). If no, make it your mission to scout the local area and then pop in and introduce yourself somewhere.

Utah Drug Rehab – There are many different philosophies and modalities that addiction treatment centers use to get to the core issues of their clients.  Cognitive Behavioral Therapy is something that can be used as a foundation for many experiential therapeutic activies while in rehab.  Snowboarding, Hiking, fishing, and golfing are all activities where this approach can be used while in Utah.

Cognitive Behavioral Therapy: the most basic and simple approach to drug rehab therapy is where the therapist and individual meet together and figure out how the interaction of thoughts, behaviors, and emotions are playing out in life and effecting personal success. CBT works on identifying and changing addict thoughts and behaviors that may be stopping progress in life.

Dialectical Behavioral Therapy: An approach that uses CBT methods and steps it forward breaking it down to four areas:

·Mindfulness Meditation Skills. A term called “Radical Acceptance” – It’s all ok for the moment – the practice of individuals going through addiction rehab accepting themselves, and the things that feel “wrong” or need “changed” all at the same time.  It is tough to pull off but DBT teaches core skills that allow individuals to become both the observer and participant in all that is happening in and around them. It’s a great technique to learn for life in general.
·Interpersonal Effectiveness Skills. A focus on the people around us and how we interact with them. It allows for boundaries, ask for what is needed and manage conflict and communication in all relationships.
·Distress Tolerance Skills.  “I am frightened and feel worthless so I will binge eat, or cut, or use drugs” – those were old “distress skills” ~ this new way lets individuals accept and tolerate distress without doing anything that will make the whole situation worse.
·Emotion Regulation Skills. This helps individuals looking to stay sober from drug and alcohol abuse to no longer get “hijacked” by emotions. Instead, recognize what’s going on, what is being felt, and no matter how big and overwhelming the emotion might seem to be, having the ability to identify it and manage it.